"Predicting Sales Lift of Influencer-generated Short Video Advertisements: ..."

Zhe Fu et al. (2024)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2024-01-04

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Zhe Fu, Kanlun Wang, Jianfei Wang, Yunqin Zhu:
Predicting Sales Lift of Influencer-generated Short Video Advertisements: A Ladder Attention-based Multimodal Time Series Forecasting Framework. HICSS 2024: 2843-2852

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