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"Market Resistance to Innovative Service-Focused Business Models: Insights ..."
Joerg Freiling, Sven M. Laudien, Kathrin Dressel (2013)
- Joerg Freiling, Sven M. Laudien, Kathrin Dressel:
Market Resistance to Innovative Service-Focused Business Models: Insights from the Service-Dominant Logic. HICSS 2013: 244-252
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