"Blockchain Technology as a Means for Brand Trust Repair - Empirical ..."

Martin Fleischmann, Björn Seven Ivens, Bhaskar Krishnamachari (2020)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2022-05-04

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Martin Fleischmann, Björn Seven Ivens, Bhaskar Krishnamachari:
Blockchain Technology as a Means for Brand Trust Repair - Empirical Evidence from a Digital Transgression. HICSS 2020: 1-10

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