"Neuromarketing Techniques to Enhance Consumer Preference Prediction."

David Eisenberg et al. (2024)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2024-01-04

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David Eisenberg, Tanmoy Sarkar Pias, Jorge E. Fresneda, Jerry Fjermestad:
Neuromarketing Techniques to Enhance Consumer Preference Prediction. HICSS 2024: 923-932

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