"An Empirical Assessment of Factors that Influence the Effectiveness of SMS ..."

Dimitris Drossos, George M. Giaglis, George Lekakos (2007)

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DOI: 10.1109/HICSS.2007.62

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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  - https://dblp.org/rec/conf/hicss/DrossosGL07
Dimitris Drossos, George M. Giaglis, George Lekakos:
An Empirical Assessment of Factors that Influence the Effectiveness of SMS Advertising. HICSS 2007: 58

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