"The Priming Effects of Relevant and Irrelevant Advertising in Online Auctions."

Alan R. Dennis et al. (2015)

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DOI: 10.1109/HICSS.2015.409

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Alan R. Dennis, Lingyao (Ivy) Yuan, Christine J. Hsieh, Xuan Feng, Aleesha P. Hedge, Eric M. Webb:
The Priming Effects of Relevant and Irrelevant Advertising in Online Auctions. HICSS 2015: 3394-3404

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