"Social Group Buying as a Marketing Strategy."

Huiyan Chen et al. (2023)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2023-02-16

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Huiyan Chen, Jing Peng, MengCheng Guan, Jianbin Li:
Social Group Buying as a Marketing Strategy. HICSS 2023: 4401-4410

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