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"Everyone Can Be a Star: Quantifying Grassroots Online Sellers' Live ..."
Cheng Chen et al. (2019)
- Cheng Chen, Yuheng Hu, Yingda Lu, Yili Hong:
Everyone Can Be a Star: Quantifying Grassroots Online Sellers' Live Streaming Effects on Product Sales. HICSS 2019: 1-6
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