"The Effects of Mobile Customer Relationship Management on Customer ..."

Jashen Chen, Russell K. H. Ching (2007)

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DOI: 10.1109/HICSS.2007.526

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Jashen Chen, Russell K. H. Ching:
The Effects of Mobile Customer Relationship Management on Customer Loyalty: Brand Image Does Matter. HICSS 2007: 151

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