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"The Interdependencies between Customer Journey, Business Model, and ..."
Timo Phillip Böttcher et al. (2023)
- Timo Phillip Böttcher, Tanja Kersten, Jörg Weking, Andreas Hein, Helmut Krcmar:
The Interdependencies between Customer Journey, Business Model, and Technology in Creating Digital Customer Experiences - A Configurational Analysis at the Example of Brick-and-Mortar Retail. HICSS 2023: 4294-4303
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