"Customer Relationship Management Processes in Retail Banking - Best ..."

Sven C. Berger et al. (2009)

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DOI: 10.1109/HICSS.2009.139

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Sven C. Berger, Sonja Gensler, Bernd Skiera, Thorsten Wiesel:
Customer Relationship Management Processes in Retail Banking - Best Practice and Business Value Evaluation. HICSS 2009: 1-10

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