"The Attractiveness of Visuals vs. Content: Investigating the Impact of ..."

Ying Wang, Jiao Wu, Jaeki Song (2024)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2024-01-04

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Ying Wang, Jiao Wu, Jaeki Song:
The Attractiveness of Visuals vs. Content: Investigating the Impact of Video Features on Active Engagement for Virtual Influencer Videos. HICSS 2024: 2807-2815

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