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"Smartphones as an Opportunity to Increase Sales in Brick-and-Mortar ..."
Robert Zimmermann, Andreas Auinger, René Riedl (2019)
- Robert Zimmermann, Andreas Auinger, René Riedl:
Smartphones as an Opportunity to Increase Sales in Brick-and-Mortar Stores: Identifying Sales Influencers Based on a Literature Review. HCI (23) 2019: 82-98
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