"Enhancing Customer Loyalty in Pure Internet Banking: An Analysis of ..."

Qiu-Ze Wu et al. (2024)

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DOI: 10.1007/978-3-031-60881-0_9

access: closed

type: Conference or Workshop Paper

metadata version: 2024-10-06

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Qiu-Ze Wu, Yu-Ling Lien, Hsien-Hui Tang, Michael T. Lai:
Enhancing Customer Loyalty in Pure Internet Banking: An Analysis of Experience and NPS Shifts Using S-O-R Theory. HCI (14) 2024: 129-148

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