"Gamification Design for Increasing Customer Purchase Intention in a Mobile ..."

Don Ming-Hui Wen et al. (2014)

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DOI: 10.1007/978-3-319-07293-7_43

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-24

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  - conf/hci/WenCLLY14
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Don Ming-Hui Wen, Dick Jen-Wei Chang, Ying-Tzu Lin, Che-Wei Liang, Shin-Yi Yang:
Gamification Design for Increasing Customer Purchase Intention in a Mobile Marketing Campaign App. HCI (18) 2014: 440-448

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