"Exploring the Impact of Emotional Valence in Advertisements and Compassion ..."

Alina Paniuta, Yi-Hsing Han, Shih-Hsien Hsu (2024)

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DOI: 10.1007/978-3-031-60901-5_10

access: closed

type: Conference or Workshop Paper

metadata version: 2024-06-12

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Alina Paniuta, Yi-Hsing Han, Shih-Hsien Hsu:
Exploring the Impact of Emotional Valence in Advertisements and Compassion Fade on Donation Intention for War Victims. HCI (17) 2024: 129-146

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