"User Experience Testing vs. Marketing Experts - Can Empirical Research ..."

Christina Miclau et al. (2020)

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DOI: 10.1007/978-3-030-50341-3_33

access: closed

type: Conference or Workshop Paper

metadata version: 2021-10-14

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Christina Miclau, Barbara Woerz, Laura Heiland, Dennis Hess, Beatrice Weber, Alice Emmler, Hans-Peter Saar, Jonas Belke, Niklas Hose, Oxana Ernst, Andrea Mueller:
User Experience Testing vs. Marketing Experts - Can Empirical Research Beat Practical Knowledge in Dialog Marketing? HCI (24) 2020: 426-444

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