"Towards Predicting Ad Effectiveness via an Eye Tracking Study."

Eleni Michailidou, Christoforos Christoforou, Panayiotis Zaphiris (2014)

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DOI: 10.1007/978-3-319-07293-7_65

access: closed

type: Conference or Workshop Paper

metadata version: 2024-10-06

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Eleni Michailidou, Christoforos Christoforou, Panayiotis Zaphiris:
Towards Predicting Ad Effectiveness via an Eye Tracking Study. HCI (18) 2014: 670-680

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