"A Study on the Impact of Customer Interactions in Virtual Brand Community ..."

Bo Liu, Ethel D. Catamco, Boheng Liu (2024)

> Home

Details and statistics

DOI: 10.1007/978-3-031-61356-2_18

access: closed

type: Conference or Workshop Paper

metadata version: 2024-06-18

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - conf/hci/LiuCL24
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/hci/LiuCL24
Bo Liu, Ethel D. Catamco, Boheng Liu:
A Study on the Impact of Customer Interactions in Virtual Brand Community on Brand Equity. HCI (31) 2024: 257-277

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.