"The Effect of Internet Celebrity's Endorsement on Consumer Purchase Intention."

Yi-Cheng Ku, Yie-Fang Kao, MingJiao Qin (2019)

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DOI: 10.1007/978-3-030-22335-9_18

access: closed

type: Conference or Workshop Paper

metadata version: 2019-07-15

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Yi-Cheng Ku, Yie-Fang Kao, MingJiao Qin:
The Effect of Internet Celebrity's Endorsement on Consumer Purchase Intention. HCI (23) 2019: 274-287

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