"A Theoretical Model of Incorporating Gamification Design into On-line ..."

Hsiu Ching Laura Hsieh, Chiao Yu Hwang (2017)

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DOI: 10.1007/978-3-319-58484-3_18

access: closed

type: Conference or Workshop Paper

metadata version: 2017-06-29

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Hsiu Ching Laura Hsieh, Chiao Yu Hwang:
A Theoretical Model of Incorporating Gamification Design into On-line Marketing. HCI (24) 2017: 223-233

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