"Eye Tracking Analysis of Readers' Psychological Interaction with Marketing ..."

Miao-Hsien Chuang, Chin-Lung Chen, Jui-Ping Ma (2015)

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DOI: 10.1007/978-3-319-21380-4_16

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-24

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Miao-Hsien Chuang, Chin-Lung Chen, Jui-Ping Ma:
Eye Tracking Analysis of Readers' Psychological Interaction with Marketing Copy Referencing Life Values. HCI (27) 2015: 87-92

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