"The Impact of Gender and Visual Presentation of Advertising on User ..."

Yan Cao, Weimin Zhai, Weiren Zhai (2023)

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DOI: 10.1007/978-3-031-35969-9_24

access: closed

type: Conference or Workshop Paper

metadata version: 2023-07-26

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Yan Cao, Weimin Zhai, Weiren Zhai:
The Impact of Gender and Visual Presentation of Advertising on User Experience in Mobile Shopping Apps. HCI (28) 2023: 353-364

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