"Customer Inspiration via Advertising Value of Pop-Up Ads in Online Games."

Amir Zaib Abbasi et al. (2020)

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DOI: 10.1007/978-3-030-50164-8_17

access: closed

type: Conference or Workshop Paper

metadata version: 2024-02-05

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Amir Zaib Abbasi, Ali Hussain, Helmut Hlavacs, Muhammad Umair Shah, Ding Hooi Ting, Umair Rehman:
Customer Inspiration via Advertising Value of Pop-Up Ads in Online Games. HCI (31) 2020: 251-259

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