"An Empirical Study of What Drives Consumers to Use Mobile Advertising in ..."

Xiang Shen, Huaping Chen (2008)

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DOI: 10.1109/GPC.WORKSHOPS.2008.37

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Xiang Shen, Huaping Chen:
An Empirical Study of What Drives Consumers to Use Mobile Advertising in China. GPC Workshops 2008: 158-163

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