"Die Web Scorecard als Controlling Instrument für CRM."

Klaus-Peter Huber, Frank Säuberlich, Claudia Böhm (2001)

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type: Conference or Workshop Paper

metadata version: 2019-07-31

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Klaus-Peter Huber, Frank Säuberlich, Claudia Böhm:
Die Web Scorecard als Controlling Instrument für CRM. GI Jahrestagung (1) 2001: 460-465

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