"Understanding brand loyalty - The case of the eSports consumer from a ..."

Bastian Kordyaka et al. (2020)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2023-03-10

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Bastian Kordyaka, Sidney Hribersek, Björn Kruse, Björn Niehaves:
Understanding brand loyalty - The case of the eSports consumer from a relationship quality perspective. GamiFIN 2020: 188-198

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