"Validating the integrated paradigm for advertising involvement with the ..."

Ting-Yu Chen, Hsiao-Pin Wang, Che-Wei Tsui (2008)

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DOI: 10.1109/FUZZY.2008.4630462

access: closed

type: Conference or Workshop Paper

metadata version: 2024-05-07

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Ting-Yu Chen, Hsiao-Pin Wang, Che-Wei Tsui:
Validating the integrated paradigm for advertising involvement with the intuitionistic fuzzy set theory. FUZZ-IEEE 2008: 797-804

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