"Acquiring a Digital Audience for Theaters - Looking Through The Lenses of ..."

Urszula Swierczynska-Kaczor, Pawel Kossecki (2014)

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DOI: 10.15439/2014F184

access: closed

type: Conference or Workshop Paper

metadata version: 2023-08-07

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  - conf/fedcsis/Swierczynska-KaczorK14
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Urszula Swierczynska-Kaczor, Pawel Kossecki:
Acquiring a Digital Audience for Theaters - Looking Through The Lenses of Customer Equity and Empirical Research. FedCSIS 2014: 1277-1284

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