"Persuasive Content: Understanding In-Game Advertising Retention in Players ..."

Lindsay Grace, Dirk P. Janssen, James R. Coyle (2015)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2020-03-12

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Lindsay Grace, Dirk P. Janssen, James R. Coyle:
Persuasive Content: Understanding In-Game Advertising Retention in Players and Onlookers. FDG 2015

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