"Opportunities of interactive formats for innovative advertising on digital ..."

Katrien Berte, Patrick Vyncke, Els De Bens (2010)

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DOI: 10.1145/1809777.1809790

access: closed

type: Conference or Workshop Paper

metadata version: 2022-01-25

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Katrien Berte, Patrick Vyncke, Els De Bens:
Opportunities of interactive formats for innovative advertising on digital television. EuroITV 2010: 55-58

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