"Social Media Strategy and Capacity for Consumer Co-Creation Among ..."

Iis Tussyadiah, Florian Zach (2013)

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DOI: 10.1007/978-3-642-36309-2_21

access: closed

type: Conference or Workshop Paper

metadata version: 2019-09-25

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Iis Tussyadiah, Florian Zach:
Social Media Strategy and Capacity for Consumer Co-Creation Among Destination Marketing Organizations. ENTER 2013: 242-253

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