"Examining Online Brand Image Dimensions from Hotel Managers and Customers ..."

Duangthida Nunthapirat et al. (2014)

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DOI: 10.1007/978-3-319-03973-2_50

access: closed

type: Conference or Workshop Paper

metadata version: 2019-10-19

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Duangthida Nunthapirat, Andrew Lockwood, Brigitte Stangl, Hesham Al-Sabbahy:
Examining Online Brand Image Dimensions from Hotel Managers and Customers Perspectives in Relation to Herzberg's Two-Factor Theory. ENTER 2014: 693-706

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