"Exploring the Use and Measurement of Web Advertising: Korean Perception of ..."

JungKook Lee, Juline E. Mills (2005)

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DOI: 10.1007/3-211-27283-6_47

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-24

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JungKook Lee, Juline E. Mills:
Exploring the Use and Measurement of Web Advertising: Korean Perception of U.S. State Tourism Organizations. ENTER 2005: 519-530

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