"Destination Brand Communication Through the Social Media: What Contents ..."

Assumpcio Huertas, Estela Marine-Roig (2015)

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DOI: 10.1007/978-3-319-14343-9_22

access: closed

type: Conference or Workshop Paper

metadata version: 2019-05-29

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Assumpcio Huertas, Estela Marine-Roig:
Destination Brand Communication Through the Social Media: What Contents Trigger Most Reactions of Users? ENTER 2015: 295-308

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