"Experience-based Internet Marketing: An Exploratory Study of Sensory ..."

Ulrike Gretzel, Daniel R. Fesenmaier (2003)

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DOI: 10.1007/978-3-7091-6027-5_6

access: closed

type: Conference or Workshop Paper

metadata version: 2019-06-27

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Ulrike Gretzel, Daniel R. Fesenmaier:
Experience-based Internet Marketing: An Exploratory Study of Sensory Experiences Associated with Pleasure Travel to the Midwest United States. ENTER 2003: 49-57

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