"Adoption of a Destination-Wide CRM Approach: An Empirical Analysis of the ..."

Michael Fux, Thomas Myrach (2009)

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DOI: 10.1007/978-3-211-93971-0_42

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-24

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Michael Fux, Thomas Myrach:
Adoption of a Destination-Wide CRM Approach: An Empirical Analysis of the Determinants in the Swiss Hospitality Industry. ENTER 2009: 507-517

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