"On the Benefits of Keyword Spreading in Sponsored Search Auctions: An ..."

Michele Budinich et al. (2010)

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DOI: 10.1007/978-3-642-15208-5_15

access: closed

type: Conference or Workshop Paper

metadata version: 2022-10-02

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Michele Budinich, Bruno Codenotti, Filippo Geraci, Marco Pellegrini:
On the Benefits of Keyword Spreading in Sponsored Search Auctions: An Experimental Analysis. EC-Web 2010: 158-171

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