"Which User-generated Content Should Be Appreciated More? - A Study on UGC ..."

Guopeng Yu, Deqiang Zou (2015)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2015-12-14

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Guopeng Yu, Deqiang Zou:
Which User-generated Content Should Be Appreciated More? - A Study on UGC Features, Consumers' Behavioral Intentions and Social Media Engagement. ECIS 2015

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