"The moderating role of utilitarian/hedonic user motivation on user ..."

Chen-Ya Wang, Seng-cho Timothy Chou, Hsia-Ching Chang (2009)

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type: Conference or Workshop Paper

metadata version: 2016-12-05

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Chen-Ya Wang, Seng-cho Timothy Chou, Hsia-Ching Chang:
The moderating role of utilitarian/hedonic user motivation on user behaviour towards web 2.0 applications. ECIS 2009: 1430-1441

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