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"Negativity Bias in the effects of eWOM Reviews: an Elaboration likelihood ..."
Hamed Qahri-Saremi, Ali Reza Montazemi (2020)
- Hamed Qahri-Saremi, Ali Reza Montazemi:
Negativity Bias in the effects of eWOM Reviews: an Elaboration likelihood Perspective in Online Service Adoption Context. ECIS 2020
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