"Digital Transformation in Automotive: Drivers of Effective Sales Behaviors ..."

Joschka Andreas Hüllmann et al. (2023)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2024-09-24

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Joschka Andreas Hüllmann, Lorena Göritz, Simon Hagen, Jan Heinrich Beinke, Oliver Thomas:
Digital Transformation in Automotive: Drivers of Effective Sales Behaviors During Servitization at a German Car Manufacturer. ECIS 2023

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