"Understanding the Purchase Intention of VIRTU-al gifts in Live Streaming: ..."

Zhengzhi Guan et al. (2020)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2020-06-10

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  - conf/ecis/GuanHLC20
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Zhengzhi Guan, Fangfang Hou, Boying Li, Alain Yee-Loong Chong:
Understanding the Purchase Intention of VIRTU-al gifts in Live Streaming: Flow Theory and Swift Guanxi. ECIS 2020

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