"Online Reviews as Marketing placebo? First Insights from Neuro-is ..."

Nadine R. Gier, Jacqueline Kurz, Peter Kenning (2020)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2020-06-10

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  - conf/ecis/GierKK20
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  - https://dblp.org/rec/conf/ecis/GierKK20
Nadine R. Gier, Jacqueline Kurz, Peter Kenning:
Online Reviews as Marketing placebo? First Insights from Neuro-is utilising fNIRS. ECIS 2020

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