"Business alignment in the CRM domain: predicting CRM performance."

Ronald Batenburg, Johan Versendaal (2004)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2016-12-05

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  - conf/ecis/BatenburgV04
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Ronald Batenburg, Johan Versendaal:
Business alignment in the CRM domain: predicting CRM performance. ECIS 2004: 165-176

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