"An IS-Perspective on Omni-channel Management: Development of a Conceptual ..."

Benjamin Barann (2018)

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type: Conference or Workshop Paper

metadata version: 2018-12-13

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Benjamin Barann:
An IS-Perspective on Omni-channel Management: Development of a Conceptual Framework to Determine the Impacts of Touchpoint Digitalization on Retail Business Processes. ECIS 2018: 18

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