"The Marketing Dilemma: Balancing Long-Term Company Valuation and ..."

Carles Torrecilla Gumbau (2024)

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DOI: 10.1007/978-3-031-78241-1_7

access: closed

type: Conference or Workshop Paper

metadata version: 2025-02-25

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Carles Torrecilla Gumbau:
The Marketing Dilemma: Balancing Long-Term Company Valuation and Short-Term Profit Generation - Business Models and Key Metrics. DSA ISC (2) 2024: 70-82

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