"Competitive advantage through pleasurable products."

Wilson Oh, Poh Wah Khong (2003)

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DOI: 10.1145/782896.782918

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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  dblp key:
  - conf/dppi/OhK03
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  - https://dblp.org/rec/conf/dppi/OhK03
Wilson Oh, Poh Wah Khong:
Competitive advantage through pleasurable products. DPPI 2003: 87-91

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