"Attitude toward M-Advertising, Perceived Intrusiveness, Perceived ..."

Claire Gauzente (2008)

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DOI: 10.1109/DEXA.2008.79

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Claire Gauzente:
Attitude toward M-Advertising, Perceived Intrusiveness, Perceived Ad-Clutter and Behavioral Consequences: A Preliminary Study. DEXA Workshops 2008: 461-465

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