"Building Brand Love: A Dynamic Capabilities Approach."

Alexander Rossmann, Tim Wilke (2017)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2023-07-04

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  - electronic edition @ gi.de (open access)
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  dblp key:
  - conf/dec/RossmannW17
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Alexander Rossmann, Tim Wilke:
Building Brand Love: A Dynamic Capabilities Approach. DEC 2017: 135-146

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